Electra Bicycle Company, a subsidiary of Trek Bicycle Company, was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles.


One of the leading e-bike brands

Electra Bikes are one of the leading e-bike brands in the world, offering a wide variety of different styles of bikes to ensure you're riding in style.

Get in touch with us today or view our current stock list below.

Townie Original/EQ - Step Thru

Townie Original/EQ - Step Over

Townie Path - Step Thru

Townie Path - Step Over

Townie Commute - Step Thru

Townie Commute - Step Over

Loft 7D - Step-Thru

Loft 7D - Step-Over

Loft 7i - Step-Thru

Loft 7i - Step-Over

Loft 7i EQ - Step-Thru

Loft 7i EQ - Step-Over

Cruiser Bikes

Check out the Electra Cruiser range

So happy with my Electra bike, super smooth, stylish and practical, it makes commuting to work so much more enjoyable.

Shop the full range of Electra bikes