Electra Bicycle Company, a subsidiary of Trek Bicycle Company, was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles.
One of the leading e-bike brands
Electra Bikes are one of the leading e-bike brands in the world, offering a wide variety of different styles of bikes to ensure you're riding in style.
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Check out the Electra Cruiser range
So happy with my Electra bike, super smooth, stylish and practical, it makes commuting to work so much more enjoyable.